The Committed Twitter Marketer: How Often Should You Tweet?
Do you tweet once a day? Once an hour? Every few minutes? Or maybe your posts are so infrequent that you have almost forgotten you have a Twitter account. But you have decided to use Twitter as a marketing tool for your business. So the question then becomes how often should you tweet? How many tweets does it take to make you a committed Twitter Marketer? But the true question is not about how often, but rather about the quality of the tweets you offer. Twitter is for social networking, a place to build relationships. While it is completely appropriate to market your sales and services on Twitter, you must remember the most important aspect of any relationship is building report and trust. And the way to do that is by sharing yourself as well as sharing resources outside of those you offer to your followers. Utilizing Twitter as a marketing tool allows for interactive marketing. Interactive marketing is critical to building a business relationship. Since Twitter is a tool through which its users can reach their audiences, real-time, you have the opportunity to build relationships with your followers in [...] Continue Reading…

Social Bookmarking as a Business Tool
Along with social networking sites, there are now a number of social bookmarking sites on the Internet. While social networking sites build upon relationships between members social bookmarking sites create connections through the types of content generated by members. It is these connections that make social bookmarking such an effective business tool for Internet entrepreneurs especially.
Maybe you have read a blog post or article on someone’s website. At the end of the article or blog post, you’ll see a host of different little pictures or characters. Run your cursor over them and names like Technorati, Digg, Furl, and Delicious pop up. What are these characters and what do the names mean?
These are links to social bookmarking sites. Social bookmarking is much like what you would do with an actual bookmark. Physical bookmarks are used to mark a page or a passage that you want to find again at some point. This goes for social bookmarking icons as well. If someone wants to find that particular article again or let others know about it, they can bookmark the address on a site and mark it with keywords for future reference.
Not all [...] Continue Reading…

This can be used as a Blog Post

Reasons to Tweet about Your Business

If you’ve done any reading on the Twitter marketing, you probably realize that tweeting can be an effective, cost-free or low-cost solution for marketing your business. All too often, however, we may be left wondering what to tweet about our businesses. We are under the mistaken impression that we simply have nothing worthy of sharing. A good tweet can not only inform your followers about new developments in your company, but it can also educate, inform, or entertain them. Once you achieve visibility, both your company profile and your client prospect levels will rise. The word of mouth that can come from a particularly intelligent tweet or series of tweets can result in hundreds or thousands of dollars in free advertising. If you provide tweets that appeals to your followers, you’ll gain credibility and be on your way to forming a valuable relationship. This can be very powerful from a marketing point of view. If you’re looking for things to tweet about in relation to your business, consider some of these ideas. This is a list of 19 reasons to tweet about your business and help you [...] Continue Reading…